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130315 Labelmates miss A’s Jia and Baek Ah Yeon try on outfits at ‘LIE’ pop-up store opening

Written By Kim Regina on Friday, March 15, 2013 | 1:37 AM


Korean designer Lee Sang Bong held the grand opening for the pop-up store of his house brand ‘LIE‘ in Gangnam, and labelmates miss A‘s Jia and Baek Ah Yeoncame out to show their support.


‘LIE’s creative director stated, “Following the opening of our pop-up store in the Lotte department store in February, we were able to open another store in the Shinsegae department store. We plan to increase our brand awareness by opening more pop-up stores this April. As the first house brand of its kind, we plan to differentiate the brand through our a unique and sensible style.”


The two stars, who are said to be very interested in fashion, tried on looks from Lee Sang Bong’s collection, and even met the designer himself.


It’s good to see the JYP Nation members bond over fashion!
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