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130418 miss A’s Suzy is Queen of modeling contracts, breaks $8.9 million USD mark in terms of contract fees

Written By Kim Regina on Thursday, April 18, 2013 | 9:56 PM


Suzy has become a ’10 Billion won’ girl!

After she debuted as a member of miss A in 2010, she signed her first endorsement contract in February 2012. In the 14 months since her first contract, she has signed endorsement contracts with a whopping 22 different companies, totaling over 10,000,000,000 KRW (approximately $8.9 million USD) in contract fees.

She’s the #1 CF model among all girl group members, and she also has the most modeling endorsements among all female celebrities. Currently, she commands a fee of 600,000,000 KRW (approximately $540,000 USD) per endorsement, similar to the rates of YoonA along with top actresses such as Jeon Ji Hyun and Song Hye Gyo. Although there are other actresses that command higher fees on a per endorsement basis, these actresses do not have nearly as many modeling contracts as Suzy does.

One of the reasons why Suzy is so desirable is because of her image. One representative from a CF agency stated, “Normal idols have the limitation of being just an idol. But when Suzy has her solo activities, she can expand and become an actress. Since she’s both an idol and an actress, she has the best conditions available as an endorsement model. Most of the consumers are in their 30s and 40s, and their support for Suzy is incredible. In terms of idols, most endorsements will go to either Girls’ Generation or Suzy.”

Her clean and scandal-less image also helps matters. A marketer said, “Many idols find themselves in numerous rumors after their debut, but Suzy is pretty much immune to it and doesn’t have that many antis. For the most part, she has never created a huge problem. Because she’s maintained her innocent image, she receives such a good response.”

Suzy is currently the endorsement model for Vita500, Bean Pole Outdoor, Post Office Bank, Domino’s Pizza, Demark Yogurt, Smart School Uniform, TN, Caribbean Bay, Roem, Sumi Chip, Canon, Lolita Lempicka, Sudden Attack, Nintendo, Reebok, Swarovski, the Korean Tourism Organization, Tagatose, Xylose, On the Body, Galaxy Pop, and The Face Shop.
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