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130428 Suzy Is Most Sought After Celebrity After IU Scandals

Written By Kim Regina on Sunday, April 28, 2013 | 10:51 PM


In the last year, miss A’s Suzy Bae has signed more than 20 contractswith advertising agencies, earning her the nickname “$10 million girl.”She shot her first commercial in February 2012 and since them hasendorsed products from companies that include Domino’s Pizza, Canon,Nintendo, Reebok, Swarovski and the Korean Tourism Organization.

All of the contracts she signed last year are solo contracts that donot involve other members of miss A. Suzy now earns as much as actressesYoo In Na, Jeon Ji Hyun and Song Hye Kyo. Other actresses earn more foreach endorsement but none of them have signed as many modeling contractsas Suzy has in the last year. She is now the number one commercialmodel among all girl group members.

What’s the secret behind her sudden boost in celebrity?

Some say it was her debut in the successful film, “Architecture 101,”which earned her the rookie award from the Baeksang Arts Award. Shealso won the 2012 KBS Drama Award for most popular actress for her rolein the drama, “Big.” She is currently starring in another drama, “GuFamily Book,” as Dam Yeol Woo, Lee Seung Gi’s love interest.

One of the advertising companies that contracted Suzy explained theirchoice by saying that normally idols just appeal to their limited fanbase but because Suzy is both an idol and actress, she is recognized by awider fan base and this makes her the ideal choice for a commercialstar.

The agency said that,” Even though the advertising industry constantly changes like the wind, Suzy is able to stand out.”

It’s a plus that Suzy projects a natural, innocent look. It also helps that she has a clean, scandal-free image.

Before singer IU got involved in a scandal last year, she was equallythe darling of advertisers. But once the scandal broke, there was a lotof backlash and IU acquired anti fans.

IU, previously considered the “nation’s little sister,” tweeted aphoto of herself with Super Junior member Eunhyuk in November. The photolooked like they were lying in bed together. IU said they were merely relaxing on her couch and are just friends. But the scandal did not diedown. It affected her career.

Although she had no part in it, IU’s scandal worked out to Suzy’sadvantage because her image has remained clean and scandal-free. That’swhat advertisers are looking for.
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